If you’re someone who thinks Instagram is a great platform for you to scale your business but aren’t really sure how to go about it, you’ll be glad to know that by the end of this article you’ll have 5 ways to use Instagram for improving your business.
If you’re still confused as to which picture will be the right one for you and your business, then you should first know the kind of company you represent and the mindset of your customers.
Here are a few tips on what all your business profile should have in order to gain popularity on Instagram and make more money.
Behind the scenes
It is important for you to show others things that they do not know about your company. Things that happen in your office, the way you work, your staff, their profile, events and HR activities, all need to be there for others to believe in your organization. What it does is, it increases your brand value and customers’ confidence in you. People like to know things that are secretive, you know why.
Showcase you products/services
Pictures represent that no words can explain. You can show your potential clients all you have in store, whether it is capability or products. You can show examples of your work, your services etc and make people believe that you can handle them well as clients.
You have to have the bling in order to catch people’s fancy. You’ve got me wrong if you think I’m asking you to show off your new car, na na.. Post pics of your recent customers who have used your services or your products. They become your biggest testimonial then. People always believe word of mouth and if it’ll be this clear, you’re bound to multiply your clientele soon. The one’s that are featured will also be your regular customers for they feel like celebs when featured.
Instagram is a great platform to host contests, especially with apps like “Repost”. Your contests get shared, you get publicity, people enjoy participation, what else you want? It’s a win-win situation.
The main and the first motive of any social media platform is to connect. Start interacting with people who are posting about you and like your work. Search hashtags related to your business and post accordingly. You’ll soon increase your following and will have people who believe in you.
All these things help you to increase your business and therefore earn more money. More importantly, it’ll earn you the following that a growing business aspires for.
A similar case study was run by guys at followercart. They used vine instead of Instagram.